diff --git a/app-modules/payment/resources/views/mails/new-booking-alert.blade.php b/app-modules/payment/resources/views/mails/new-booking-alert.blade.php
new file mode 100644
index 0000000..e609c2d
--- /dev/null
+++ b/app-modules/payment/resources/views/mails/new-booking-alert.blade.php
@@ -0,0 +1,30 @@
+<x-mail::message>
+# New EV Booking ( {{ $booking->ref_no }} )
+A new EV booking was created at {{ $booking->created_at }}.
+
+**Booking Summary**
+- **Route:** {{ $booking->route->name ?? 'N/A' }}
+- **Seat Options:** {{ $booking->vehicleOptions->map(fn($b) => "{$b->passenger_count} x {$b->vehicle_option->value}")->implode(', ') }}
+- **Pickup Location:** {{ $booking->pickup_address ?? 'N/A' }}
+- **Dropoff Location:** {{ $booking->dropoff_address ?? 'N/A' }}
+- **Travel Date:** {{ $booking->travel_date ?? 'N/A' }}
+- **Total Price:** {{ $booking->price ?? 'N/A' }}
+
+{{-- @if(!empty($booking->notes))
+**Notes:**<br>
+{{ $booking->notes }}
+@endif --}}
+
+Payment Method: {{ ($payment->gateway ?? 'N/A') }}
+<br>
+Contact Info: {{ ($booking->passenger_name ?? '') }} {{ $booking->passenger_phone ?? '' }}
+<br>
+Channel: {{ $booking->created_by_channel ?? '-' }}
+
+<x-mail::button :url="$url">
+View Booking
+</x-mail::button>
+
+Auto generated from<br>
+{{ config('app.name') }}
+</x-mail::message>
diff --git a/app-modules/payment/src/Mail/NewBookingAlert.php b/app-modules/payment/src/Mail/NewBookingAlert.php
new file mode 100644
index 0000000..691563b
--- /dev/null
+++ b/app-modules/payment/src/Mail/NewBookingAlert.php
@@ -0,0 +1,61 @@
+<?php
+
+namespace Modules\Payment\Mail;
+
+use Illuminate\Bus\Queueable;
+use Illuminate\Contracts\Queue\ShouldQueue;
+use Illuminate\Mail\Mailable;
+use Illuminate\Mail\Mailables\Attachment;
+use Illuminate\Mail\Mailables\Content;
+use Illuminate\Mail\Mailables\Envelope;
+use Illuminate\Queue\SerializesModels;
+use Modules\Booking\Filament\Resources\Bookings\BookingResource;
+use Modules\Booking\Models\Booking;
+use Modules\Payment\Models\Payment;
+
+class NewBookingAlert extends Mailable
+{
+    use Queueable, SerializesModels;
+
+    public Booking $booking;
+
+    public string $url;
+    /**
+     * Create a new message instance.
+     */
+    public function __construct(public Payment $payment)
+    {
+        $this->booking = $payment->booking;
+        $this->url = BookingResource::getUrl('view', ['record' => $this->booking]);
+    }
+
+    /**
+     * Get the message envelope.
+     */
+    public function envelope(): Envelope
+    {
+        return new Envelope(
+            subject: 'FamousLY4 New Booking Alert',
+        );
+    }
+
+    /**
+     * Get the message content definition.
+     */
+    public function content(): Content
+    {
+        return new Content(
+            markdown: 'payment::mails.new-booking-alert',
+        );
+    }
+
+    /**
+     * Get the attachments for the message.
+     *
+     * @return array<int, Attachment>
+     */
+    public function attachments(): array
+    {
+        return [];
+    }
+}
diff --git a/app-modules/payment/src/Observers/PaymentObserver.php b/app-modules/payment/src/Observers/PaymentObserver.php
new file mode 100644
index 0000000..813abf2
--- /dev/null
+++ b/app-modules/payment/src/Observers/PaymentObserver.php
@@ -0,0 +1,35 @@
+<?php
+
+namespace Modules\Payment\Observers;
+
+use Illuminate\Support\Facades\Mail;
+use Modules\Payment\Enums\PaymentStatus;
+use Modules\Payment\Mail\NewBookingAlert;
+use Modules\Payment\Models\Payment;
+
+class PaymentObserver
+{
+    public function created(Payment $payment): void
+    {
+        if ($payment->status === PaymentStatus::Failed) return;
+
+        try {
+            $admin_emails = config('booking.admin_emails');
+
+            Mail::bcc($admin_emails)->queue(new NewBookingAlert($payment));
+        } catch (\Exception $e) {
+            // Log the exception or handle it as needed
+            \Log::error('Failed to send NewBookingAlert email: ' . $e->getMessage());
+        }
+    }
+
+    public function updated(Payment $payment): void
+    {
+        // Handle the event when a payment is updated for a booking
+    }
+
+    public function deleted(Payment $payment): void
+    {
+        // Handle the event when a payment is deleted for a booking
+    }
+}
diff --git a/app-modules/payment/src/Providers/PaymentServiceProvider.php b/app-modules/payment/src/Providers/PaymentServiceProvider.php
index 9fa2af7..6898f8b 100644
--- a/app-modules/payment/src/Providers/PaymentServiceProvider.php
+++ b/app-modules/payment/src/Providers/PaymentServiceProvider.php
@@ -11,6 +11,8 @@ use Modules\Payment\Factories\PaymentGatewayFactory;
 use Modules\Payment\Gateways\KbzMiniAppGateway;
 use Modules\Payment\Listeners\MarkBookingPaid;
 use Modules\Payment\Listeners\MarkBookingRefunded;
+use Modules\Payment\Models\Payment;
+use Modules\Payment\Observers\PaymentObserver;
 
 class PaymentServiceProvider extends ServiceProvider
 {
@@ -28,5 +30,7 @@ class PaymentServiceProvider extends ServiceProvider
     {
         Event::listen(PaymentCompleted::class, MarkBookingPaid::class);
         Event::listen(RefundProcessed::class, MarkBookingRefunded::class);
+
+        Payment::observe(PaymentObserver::class);
     }
 }
diff --git a/app-modules/routing/src/Models/EvRoute.php b/app-modules/routing/src/Models/EvRoute.php
index aef23b6..8e08350 100644
--- a/app-modules/routing/src/Models/EvRoute.php
+++ b/app-modules/routing/src/Models/EvRoute.php
@@ -2,6 +2,7 @@
 
 namespace Modules\Routing\Models;
 
+use Illuminate\Database\Eloquent\Casts\Attribute;
 use Illuminate\Database\Eloquent\Factories\HasFactory;
 use Illuminate\Database\Eloquent\Model;
 use Illuminate\Database\Eloquent\Relations\BelongsTo;
@@ -91,4 +92,11 @@ class EvRoute extends Model
     {
         return $this->hasMany(RoutePricing::class, 'ev_route_id');
     }
+
+    public function name(): Attribute
+    {
+        return Attribute::make(
+            get: fn (): string => $this->fromDestination->name.' → '.$this->toDestination->name,
+        );
+    }
 }
diff --git a/config/booking.php b/config/booking.php
index e14a755..6129ba4 100644
--- a/config/booking.php
+++ b/config/booking.php
@@ -29,4 +29,6 @@ return [
 
     'front_seat_max_per_booking' => env('BOOKING_FRONT_SEAT_MAX_PER_BOOKING', 1),
 
+    // comma-separated list of admin emails to notify on booking events
+    'admin_emails' => explode(',', env('BOOKING_ADMIN_EMAILS', 'admin@example.com')),
 ];